Kretschmar
01.
PROJECT: Various Lifestyle Assets
ROLE: Photographer
For Kretschmar, I served as lead photographer under the art direction of Escape Pod, capturing a wide range of lifestyle and product imagery in spired by recipes: from clean e-commerce on white to natural kitchen environments and outdoor moments. Each setup was built to feel human and lived-in while maintaining a polished, premium finish. The result was a flexible image library that delivered texture, personality, and authenticity across both digital and print
02.
CAMPAIGN: Made for More, :15 OLV’s
ROLE: Director, DP
For Kretschmar’s Made for More campaign, I directed and served as DP and camera operator across three :15 OLVs that challenged the category’s reliance on predictable sandwich imagery. Under the art direction of The Escape Pod, the spots embraced a tongue-in-cheek, anti-sandwich POV focused on bold flavors and
unexpected recipes.
The visuals favored slow motion (120fps) shots with dynamic movement, and close up texture-forward framing. The result was a cohesive set of OLVs that felt fresh, confident, and unmistakably
Made for More.