Smithfield
01.
CAMPAIGN: Brand Lifestyle Refresh
ROLE: Photographer, Lighting
For Smithfield’s lifestyle and brand updates, I led photography and all lighting independently, capturing warm, in-home environments layered with natural textures. The result was an elevated, approachable image library designed to support the brand across multiple touch points from digital and print.
02.
CAMPAIGN: We Speak Pork ft. Mikes Hot Honey & PBR
ROLE: Photographer
For Smithfield’s We Speak Pork campaign, featuring Mike’s Hot Honey and PBR, I served as the lead photographer, bringing concepts to life under art direction by The Escape Pod and working with a dedicated gaffer. The campaign leaned into a restrained, neutral color palette, letting the food, textures, and moments lead with confidence.
