O’KEEFE REINHARD & PAUL (OKRP)
PROJECT: Social Identity, Content
ROLE: Art Director, Designer, Photographer, Video Lighting
As the lead Art Director, Designer, and Photographer of the social media team, my job was to create and maintain consistent on-brand content and develop brand recognition on all social platforms that stayed true to their number one principle: Have Soul. Content created included original concepts, graphic stills, original photography, animated GIFS, and video.
Publication Quote Template Design
#IWD2020
Role: Art Direction, Design, Set Design
In honor of International Women’s Day, Women’s History Month and the b(ad) women of OKRP, the agency launched a "Women Celebrating Women" playlist and made a social video with a little background as to why they chose it.
Right: Playlist Cover Art Photography + Design
IWD playlist & video feature teaser
Full short video feature posted on IWD
OKRP 5 Year Anniversary E-Invite
Adhering to OKRP’s museum themed anniversary party and the “Whiskey & Bananas” brand personality, I chose to integrate two symbolic visuals to represent the event: Michelangelo’s Bust of David and the OKRP iconic banana. The invite was sent out via Email and promoted on all OKRP social channels. Additionally, the photography was used on other collateral pieces for the event. Furthermore, the mascot resonated as a symbol of the OKRP culture and the photography was used for internal and external presentations.
Role: Concept, Production, Art Direction, Photography, Styling, Design
#FamilyDay
Role: Art Direction, Design
In the midst of working from home in the spring of 2020 and on #familyday, the #OKRPeople (and OKRP kiddos) gathered at lunchtime for the agencies first virtual variety show. To showcase on social, each performance was cut into cute little spotlighted segments to :15 of fame. The design needed to be colorful, playful, and an homage to old-school daytime kid television. For the design, I took zoom-quality screen-shots and added each to an inviting spring-time color palette with playful and retro typography and digital window shapes.
#MothersDay
Role: Art Direction, Design
For Mother’s Day 2020, the OKRP social team made an animated, vintage-styled, credit scroll to give credit to all the employee moms. This execution allowed us to feature each employee’s mom in a conceptual and timely manner..
#YouTubeAd That has Six Appeal
Role: Concept, Art Direction, Design
The Webby Awards invited the advertising community and general public to celebrate the #TheYouTubeAd of the Year by voting for their favorite commercials; OKRP’s Groupon six second spot was nominated for the, “#YouTube Ad That has Six Appeal” category. Following suit, the concept surrounded itself on :6 videos to remind the public to vote daily. The design consisted of both the OKRP and GROUPON branding and each video was posted across all social platforms. The short series ultimately played a major role and was a success, earning us to win the official title.
#OKR(I)P
Role: Concept, Art Direction, Production, Styling
For OKRP’s halloween post, I took inspiration from the Halloween classic, Buried Alive, and recreated the tongue-in-cheek OKRP edition with one helping hand, and more than 100 bananas.
#OKRPeople
Role: Concept, Art Direction, Design
#OKRPeople is a monthly collage concept centered around the agencies love of analog, design, and the OKRP employees lives and drives. Each collage pulls visual inspiration from the in-depth interviews with the months featured employee. You can also view the artwork and read the features on the agency blog: Whiskey & Bananas.
#YellOKRP
Role: Concept, Art Direction, Photography
#YellOKRP is an ongoing concept created around finding and capturing the OKRP brand-yellow in the wild. Through an eclectic collection of YELLOKRP photos, the agency can post consistently, feature the brand in a visually fun and catchy way, and encourage employees to participate.
